One team, built around execution. A focused group across production, AI, and engineering, structured to deliver cinematic output through the 3rix system — where each role is defined, aligned, and committed to building a new model of filmmaking.
One team, built around execution. A focused group across production, AI, and engineering, structured to deliver cinematic output through the 3rix system — where each role is defined, aligned, and committed to building a new model of filmmaking.
Parsa Haghighi is the Founder of SEEB Studio and the architect of 3rix, a system designed to restructure cinematic production through storytelling, AI, and controlled workflows. With over 20 years across technology, product, and design, he has led and delivered systems within Atlassian, Telstra, News Corp Australia, NSW Government, Macquarie IT, Aon, and Nano Digital Home Loans, focusing on turning complex processes into scalable, structured solutions. He is also the founder of SEED.Photo, Awards.Photos, CashClick, ART3Lab (in partnership with the University of Wollongong), and isminted, building platforms at the intersection of creative production and technology. His work has been recognised through Financial Standard Awards and featured across Times Square, Bloomberg, and Yahoo News. At SEEB Studio, he leads strategy and execution, building a production model where output becomes controlled, repeatable, and scalable.
Chief Operating Officer
Chief Financial Officer
Creative Director
Technical Lead
Visual Lead (Concept & Illustration)
AI Lead
Director of Photography
Data Engineering
System Architecture
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